“小淑记”是小淑记生物科技有限公司所推出的水提花茶品牌。小淑记养生花茶针对年轻女性群体,结合现代的水提精华元素工艺,采取一种纯天然的萃取技术与领先全球的工艺,实现对花青素、茶多酚、硒等精华成份,高效提取,确保能高溶解、能饮用、易吸收。
品牌定位人群:18-25岁刚毕业初入职场的新女青年,她们有消费零售习惯,喜欢追星、泡剧,而且美丽、喜欢二次元的幻想世界,她们的人生轨迹和情感世界正处于转折期,对未来充满了想像与渴望,她们想按自己设置自己的未来。
品牌口号:想望、唤美、说爱你
XIAO SHUJI is the water jacquard tea brand launched by Xiao ShuJi Biotechnology. Xiaoshuji Health Tea for young women, combined with modern water extraction essence technology, adopts a pure natural extraction technology and leading global technology to achieve high-efficiency extraction of anthocyanins, tea polyphenols, selenium and other essential ingredients. To ensure high solubility, drinkability and easy absorption.
Product positioning crowd: 18-25 years old new female youth who just graduated into the workplace, they have consumer retail habits, like to chase stars, bubble drama, and beautiful, like the fantasy world of the second yuan, their life track and emotional world are at a turning point In the future, I am full of imagination and desire for the future. They want to set their own future according to their own.
Brand slogan: want, call beauty, say love you.
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